Founder | Product Manager | Product Strategy Researcher

Goal: shake up the business model enabling harmful social media algorithms

Goal: make it easy to sustain a healthy, balanced relationship with social media - all without impractical time limits

Goal: research into successful product strategy with AI-supported analysis and with a behavioural psychology lens

Goal: make it easier for founders to keep accountable on their startup and making meaningful progress towards the most important thing

Surfing, split boarding, camping, sailing

Tennis, table tennis, cycling

Cooking, sourdough, homebrew, diy

Most businesses haemorrhage users through their product experience.
You need to build something that people actually care about, and then also nudge them to actually do something with your product.
This necessitates finding strong product-market fit and deeply understanding your user psychology.

Startups often make the mistake of either completely basing their product on their own instinct OR copying what they see more successful startups doing.
But in order to win you need a balance of both - strong strategy, creative experimentation and understanding time-proven underlying drivers of success.

New technology (especially AI) is lowering the time to build and barriers to entry to create valuable products.
This results in increased competition, meaning startups are being forced to focus on smaller and smaller niches in order to carve out their own sustainable piece of the market.

It's important for every product to regularly account for its direct impacts, both positive and negative - and then extrapolate to potential second order impacts, third order impacts and so on.